Magnate Shaving Soap

A richer lather. A smoother, more controlled shave.

Magnate is a high-performance shaving soap, handmade in small batches in Wales and created exclusively for The Personal Barber. Its vegan, tallow-free formula produces a dense, creamy lather that softens coarse hair, improves razor glide, and leaves your skin feeling comfortable long after you’ve finished shaving.

If you’ve used soaps that feel thin, dry your skin, or offer little protection, this is a clear step up.

Key Benefits

• Dense, cushioning lather for a smoother, more controlled shave
• Softens stubble quickly for reduced drag and fewer nicks
• Minimises irritation, razor burn, and post-shave tightness
• Leaves skin feeling hydrated, not stripped or dry
• Consistent performance from start to finish
• Handmade in small batches for quality you can rely on

Refined, Commanding Fragrance

Magnate is designed to be clean, confident, and quietly distinctive.

• Top notes: Bergamot, lemon, plum, apple, geranium, oakmoss
• Heart notes: Carnation, mahogany, cinnamon
• Base notes: Vetiver, cedar, sandalwood, olive tree, vanilla

Fresh at the start, it settles into a warm, woody depth with a subtle hint of spice. Present without ever being overpowering.

Built With Ingredients That Perform

• Stearic Acid & Coconut Oil
  Create a thick, stable lather that protects the skin throughout the shave
• Avocado Oil & Shea Butter
  Help condition and soften the skin for a smoother finish
• Castor Oil
  Improves glide and enhances lather density
• Vegetable Glycerine
  Locks in moisture to prevent post-shave dryness
• Vitamin E
  Supports overall skin comfort and conditioning

Why It’s Better Than Standard Shaving Soaps

Many shaving soaps produce a light, airy lather that breaks down quickly, leaving your skin exposed and prone to irritation.

Magnate is formulated differently.

Its rich, stable lather stays consistent throughout your shave, giving you better protection, improved glide, and more control with every pass. Combined with its small-batch production and carefully balanced ingredients, it delivers a level of performance that mass-produced soaps struggle to match.

How to Use

1. Soak your brush in warm water
2. Load the brush on the soap for 20 to 30 seconds
3. Build a thick lather in a bowl, hand or directly on the face
4. Apply evenly and shave with light, controlled strokes
5. Rinse and enjoy a smooth, comfortable finish

Magnate is made for men who want their shave to be simple, effective, and consistently good. No fuss, no compromises, just a better result every time.